The short answer: Self-publishing scams usually involve pressure tactics, vague packages, inflated marketing fees and contracts that let the company keep your rights, ISBN or royalties. A legitimate service gives you a fixed written quote, publishes in your own name and accounts, and never guarantees bestseller status.
Most authors who come to us have been approached by — or burned by — a company like this. Here are the warning signs to watch for.
1. They contacted you first, with flattery
Unsolicited calls or emails praising your book, or claiming film studios and agents are interested, are a classic opening. Real publishers and agents rarely cold-call authors.
2. They pressure you to decide today
“Only two spots left” or “this price expires tonight” is a sales tactic. Legitimate companies give you time to read the contract.
3. They publish under their account, not yours
If your book is published in the company’s Amazon account, they control your listing and your royalties. Insist on your own KDP account.
4. They keep your rights or your ISBN
Read the rights clause carefully. You should keep your copyright and be able to leave and take your files with you.
5. They guarantee bestseller status or sales
No honest company can guarantee sales or rankings. Promises like these usually precede expensive, ineffective marketing upsells.
6. Packages are vague or massively overpriced
Ask for an itemized, written quote before you pay anything, and make sure it lists exactly what is included.
7. They sell reviews or “guaranteed” press
Buying reviews breaks Amazon’s rules and can get your book removed. Paid “TV appearances” and “film pitches” are rarely worth the price.
Not sure about an offer you received?
Send it to us and we will give you an honest second opinion — free.
Questions to ask before you sign anything
- Will my book be published in my own accounts and under my own name?
- Do I keep 100% of my rights and royalties?
- Can I see an itemized, fixed-price quote?
- Who exactly will edit and design my book?
- What happens to my files if I leave?
Organizations such as Writer Beware and the Alliance of Independent Authors also publish watchdog information about publishing services.
Frequently asked questions
Are all self-publishing companies scams?
No. Many reputable companies help authors publish professionally. The difference is transparency: fixed pricing, author ownership and no unrealistic promises.
How do I get out of a bad publishing contract?
Review the termination clause, request your files and rights in writing, and consider asking a publishing attorney for advice.
